After Facebook graph search was introduced a new dimension of sourcing passive candidates has opened. When Balázs Paróczay first wrote about how the graph works and how can you (ab)use it, the potential capabilities shocked the sourcing world. Although the user interface and the semantic searches changed quite a bit since (read: most cool functionalities got limited due to legal restrictions), the URL cracking back-doors have not only been left in but got expanded with new ones.
Today finding people on Facebook is easier than ever thanks to amazing sourcing tools like the one developed by Shane McCusker (fantastic as his usual work!), this one by internet investigators or this one for more general purposes.
One major problem with searching directly for people however is that Facebook profiles are not data rich enough. Only a small portion of users enters both their job title and company information. The first hack is about a way to get around that and find even those people who have relatively empty Facebook profiles.
The most important thing to understand about efficiency is that you have to keep in mind the big picture. Being efficient in just one part of the sourcing or recruitment process might cause more problems overall than the time you save during that stage. A textbook example of this happens in sourcing when you are searching for “a” list of candidates instead of “the” list of candidates. With more and more people being present online in many positions the real challenge is the engagement with the candidates – and the end result depends more on your selling than searching skills. What you have to realize however, that the way you search and who you search for impacts the difficulty of the sales efforts you have to make. In this concrete example of being fast in search but realizing you can not reach your potential candidates, your process is generating time-waste compared to spending some more time searching and finding those candidates who not only are able to perform the job you are sourcing for, but are most likely to be interested. The overall process in both cases is shown on the picture below – the red part is the time you waste.
Sourcing Process 1: Fast search, hard sales
Sourcing Process 2: More detailed search, time saved in the whole process
In this post I have gathered four tips how you can make your sales easier and faster with a better search.